Wednesday, October 24, 2007

..張凱筑..

1) 中翻英
SUBWAY「金金」計較衝成效
Subway “Penny Pinching” to Success


Internet marketing tools are constantly upgrading, key words and blogs have caused quite a stir lately, and now there are a few new tricks. For Subway chain store which has limited advertising budget, it has created even more unexpected results.


She is my sister ,Lilian.Our favorite -Italian B.M.T. R , and you?

Are you crazy to eat SUBWAY like us? You will want to know what giveback about SUBWAY recently. Maybe you are a sensitive to new information, or you interest in Internet marketing. Above mentioned, no matter who are you, you must read this paper.

Why do I search for this paper? The reasons are that I very interest in Internet and I want to know what it is Internet marketing.

2)英翻中

Magic Kingdom 夢幻王國



談到行銷,「迪士尼」是一個很好的例子。我想藉由此篇了解迪士尼的核心價值,並希望藉由"Magic Kingdom "的多角化行銷有所初步的認識。

"Magic Kingdom "此篇,描述了香港是如何因為迪士尼樂園的興建,而帶起香港周邊的商機。

新的香港迪士尼樂園將帶領許多觀光客,但是猶如工作狂的香港都市能因為它而變成歡樂城嗎?我想這答案是肯定的。中國人對全球各地的樂園已經很熟了,他們也想要體驗同樣的東西。他們想來迪士尼樂園玩,就是因為那是美國的產物,這正是他魅力的所在。

香港迪士尼造景建築師Sorenson說「我們是以美國的觀感出發,但仍希望能吸引當地人的口味」,故香港迪士尼也努力的納入了亞洲文化,想要在主題樂園中達到圓滿的融合。





Hong Kong Disneyland Celebrate Chinese New Year. 香港 迪士尼 樂園

香港迪士尼樂園的經典娛樂表演及遊樂設施,是結合了世界各地迪士尼樂園的精髓,並加入本地文化色彩,為遊客帶來更親切的體驗。香港迪士尼樂園能讓各遊客離開現實世界,並盡情投入昔日的璀璨境界,踏上明日的奇妙旅程。若你無法搭乘飛機去香港迪士尼走一遭,不彷藉由此篇先來一探「夢幻王國-迪士尼」的魔幻魅力。











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