Title： Dark or Bright for Taiwan’s Publication Industry Ten years Future
On November, 2006 at a night, the author opened email, knows “Mun Sang Newspaper” will be ceased publication. The thing awakes him, Rex How, feeling very depressed because of the publisher symbolic Publication industry and readership is declining.
On February, 2007 Taipei international book exhibition, Hao meeting a copyright agent company business, there is talking about the market of these years. The disease of that Taiwan publisher just buying foreign copyright book for long time, making Taiwan not only “Advanced payment” but also “year settlement royalty” index, are higher than the mainland.
According to my working experience, since economic recession, no matter the student or parents hasn’t any extra money to buy extracurricular reading, indirect influence middle or lower reaches the books breaking off rate year after year raised.
The author thought Taiwan’s publication industry just like fall into the ravine, and how long can arrested the spread of the publish adversity.
http://www.tibe.org.tw/2008/ch/20070921.doc
On November, 2006 at a night, the author opened email, knows “Mun Sang Newspaper” will be ceased publication. The thing awakes him, Rex How, feeling very depressed because of the publisher symbolic Publication industry and readership is declining.
On February, 2007 Taipei international book exhibition, Hao meeting a copyright agent company business, there is talking about the market of these years. The disease of that Taiwan publisher just buying foreign copyright book for long time, making Taiwan not only “Advanced payment” but also “year settlement royalty” index, are higher than the mainland.
According to my working experience, since economic recession, no matter the student or parents hasn’t any extra money to buy extracurricular reading, indirect influence middle or lower reaches the books breaking off rate year after year raised.
The author thought Taiwan’s publication industry just like fall into the ravine, and how long can arrested the spread of the publish adversity.
http://www.tibe.org.tw/2008/ch/20070921.doc
標題：建立高附加價值的品牌吧！
有誰會真正知道究竟是NIKE品牌比較好還是REEBOK好？或者MICHELIN跟GOODTEAR哪個輪胎的牌子比較好？
但能肯定的是每個品牌都有他的忠實顧客，但實際上顧客根本不了解這些品牌真正的耐久度卻願意花很多的錢購買。目的是為了品牌的名字和商標。
往往這些品牌商會投入大量的資金和時間去讓他們的產品在市場上更具有價值。
在2007年美國商業週刊列出前100名全球性最佳品牌，第一名是可口可樂，品牌的全球性價值占市值65億美元。不過全球仍有多數的品牌不達21億，若想讓你的公司有一個強力的品牌不仿學習可口可樂的方法吧，增加你的附加價值！
挑選動機：
我服務於TOYOTA的關係企業今年也榜中有名，排名全球第七，品牌市值約32億。不過對第一名目標仍相差甚遠，還有進步的空間。
http://www.businessweek.com/smallbiz/content/oct2007/sb20071012_740637.htm?chan=search
有誰會真正知道究竟是NIKE品牌比較好還是REEBOK好？或者MICHELIN跟GOODTEAR哪個輪胎的牌子比較好？
但能肯定的是每個品牌都有他的忠實顧客，但實際上顧客根本不了解這些品牌真正的耐久度卻願意花很多的錢購買。目的是為了品牌的名字和商標。
往往這些品牌商會投入大量的資金和時間去讓他們的產品在市場上更具有價值。
在2007年美國商業週刊列出前100名全球性最佳品牌，第一名是可口可樂，品牌的全球性價值占市值65億美元。不過全球仍有多數的品牌不達21億，若想讓你的公司有一個強力的品牌不仿學習可口可樂的方法吧，增加你的附加價值！
挑選動機：
我服務於TOYOTA的關係企業今年也榜中有名，排名全球第七，品牌市值約32億。不過對第一名目標仍相差甚遠，還有進步的空間。
http://www.businessweek.com/smallbiz/content/oct2007/sb20071012_740637.htm?chan=search
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