593090390利雅芳

Public Relations Specialists (公關專業人士)

Abstract:
This article is from U.S. Department of Labor, introduces about Public Relations Specialists. This article separates into parts to exposition:
§ Nature of the Work
§ Working Conditions
§ Training, Other Qualifications, and Advancement
§ Employment
§ Job Outlook
§ Earnings
§ Related Occupations
§ ources of Additional Information
I’m interesting in public relations. From this article, I’ll know the conditions of PR on U.S., and comprehend this occupation has the difference between Taiwan and U.S.

http://www.bls.gov/oco/ocos086.htm

論公共關係的公眾利益觀 (The point of public benefit in public relation)

這篇文章來自中國的傳媒學術網，作者是孔祥軍。內容是探討再公共關係下社會大眾的利益。在現今社會常常會發生許多消費糾紛，大部分是投訴產品內容不實。無論是利用公關手法或是廣告播送的方式吸引消費者購買商品，常常會陷入事實與誇大之間的矛盾，若不用點手段製造話題引起注意，產品銷售量無法突破，但是卻也會背上欺騙消費者嫌疑。
從孔祥軍這篇文章中看到時間空間，從古希臘時期的公眾意識、到美國重視消費者權益…等等。都是在說明公眾利益是公共關係的基石，在做公關操作時要惦記著是從“人”的方向去思考，而非“產品利益”。否則會有被拒絕甚至被拋棄的局面。

http://www.chinapr.com.cn/Guide/ShowArticle.asp?ArticleID=15274