大傳四 593090326 柯政伶

【中翻英】
原文來源：廣告Adm雜誌， 第163期 P92~P93
標題：Investigating the north, midland and the south city women

Following tradition and the three obedience and the four virtues is deep-rooted impression on women, but because ideological emancipation that make women have more strong ability, and they decide for herself that almost can keep abreast of men.

There are many women stars to become new epoch women imitating goal, because there are many product advertisers to invite them to be a spokesman.

And we can find that there is a big change of Taiwan women image. It is not just change on outside image but also women have her ideal and opinion for any things. Confidence and break traditional, it is a new thinking and changing in values. They hope to be a new epoch woman of having indigenous confidence and externals.

【英 翻 中】

原文來源：http://xroads.virginia.edu/~CLASS/am483_97/projects/hincker/ad.html
標題：NIKE 廣告文化

提起運動知名品牌，多數人第一個先想到的應該就屬NIKE。主要生產運動鞋、運動服裝和體育用品。
而他們能在眾家運動品牌林立的市場上擄掠消費者的心，這不僅僅需要在產品的品質上用心，更重要的是它的行銷手法。好的行銷手法常常就可以為產品帶來無限的商機，以NIKE的廣告來說，他們常常利用廣告名句來吸引消費者，而最有名的例子應該就屬許多人琅琅上口的「just do it」。當然這只是他們冰山一角的例子，從他們的廣告文化，了解他們如何利用多元的廣告策略和元素吸引消費者。