吳真儀

(英/中)
標題：TAB

東歐人往西方向”錢”進

East Europeans Go West for the Good Life (原標題)

動機：

台灣媒體鮮少報導介紹東歐地區的趨勢與脈動，而幾年前的一份經濟報告列出的”金磚四國”卻是全世界皆知的火熱話題，為何東歐人不去俄羅斯找機會而是去西歐呢? 這引起了我的好奇，或許可以檢視一下金磚話題的真實性。

摘要：

數以千計的東歐年輕人認為自己的國家經濟成長太緩慢了，所以遠從祖國波蘭或是其他東歐國家遷徙到西邊的歐洲謀生找未來，尋求更好的所得、更好的工作發展及更好的生活品質。

目標：

發表在台灣地區，屬於知識經濟文章，刊載於天下、商周、今周刊...等。

http://www.businessweek.com/globalbiz/content/mar2007/gb20070330_924042.htm

(中/英)

Title：TBA
夏姿的東方符號，國際潮流
SHIATZY CHEN USE EASTEN SYMBOL AND GLOBAL MARKETING COME IN

(沒有原來的標題，屬整合資料翻譯)

motion
SHIATZY CHEN is a Taiwan local brand at the same time a first Taiwan fashion brand entrance the European marketing in 2003. SHIATZY CHEN is a best star of brand by The Asian Wall Street Journal and it’s a hot fashion brand a year by Financial Times. So I think SHIZTZY CHEN needs a fully special intro.


abstract
With a respectful attitude, SHIATZY CHEN adopts Chinese aestheticism combination with western cuttings to convert vanishing chances handcraftsmanship and techniques into SHIATZY CHEN, a brand that is uniquely berutiful and original. Through cooperation with domestic and overseas manufacturers to provide craftsmanship of quality brocade and sophisticated stitched embroidery, SHIATZY CHEN began from developing new fabrics to launching product lines with different themes every season. SHIATZY CHEN uses neo-Chinese style to position itself as a brand synonymous with a sophisticated lifestyle.

target
NON-CHENESE LAUNGUSE OF ASIA

http://www.shiatzychen.com/
http://news.yam.com/chinatimes/politics/200709/20070910726049.html
http://www.gq.com.tw/fresh/theme.htm?freshNo=FS00106
http://www.chemnet.com.tw/information/news_detail.asp?sno=4792&ntable=table5
http://www.chemnet.com.tw/information/news_detail.asp?sno=4792&ntable=table5